social media optimization | Official Blog of Website Developers UK

6 Tips For Better Twitter Marketing

March 28, 2013 11:44 am ⋅ Leave a Comment ⋅ Website Developers

It is surprising but true that a 140 characters’ status update can be an effective marketing tool for your business. If you do twitter marketing the right way, twitter will prove to be a great marketing tool. Below are our top 6 tips for effective twitter marketing:

1. Provide value to your customers
One good way to determine if you are providing value to your customers is by asking yourself if you yourself will read your tweets. If you do not find them interesting, then who will?! Write interesting, informative and entertaining tweets.

2. Make a great twitter profile
Twitter is the place where you can get a bit personal with your target audience. Reveal about yourself. Put up a great profile picture and also a great background picture. Remember your aim is to attract customers not scare them away.

3. Advertise to past and existing customers too
This may seem counter-intuitive but it makes sense. Very often people think that once they have got a customer, they have already tapped into the business these customers would bring. Hence they do not need to advertise to them again. But this is wrong. Successful companies advertise their products and services to their past customers periodically. By making consistent impressions on past and existing customers, you will develop a loyal customer base.

4. Employee tweets
People like to know the people behind the company. This makes the company more real for them. Have your employees write tweets regularly and also have them engage with your customer base.

5. Use keywords
List the keywords which describe your company accurately. Then try to incorporate atleast one of these keywords into your tweet. Incorporating keywords into your content is a great way to drive traffic, so do make use of them.

6. Tweet regularly
If you do not tweet regularly, then your target audience will think you do not care much about them. This does not mean that you bombard your audience with tweets but it does mean that you must have a tweeting schedule. If you write far too many tweets, then you run the risk of not tweeting what is of value and hence losing your target audience.

Using these strategies, you can make twitter into your most powerful online marketing tool.

Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Search Engine Marketing (SEM)

November 21, 2012 7:33 am ⋅ Leave a Comment ⋅ Website Developers

Websites require quick and easy access to information. Website Developers UKevaluates how customers search for your website and the best ways to market to your target audience.

website ideas (Photo credit: Sean MacEntee)

This is done via: SEO is the process of improving the amount or quality of traffic to a web site from search engines via “natural” or unpaid search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

While SEO and SEM are both somewhat effective individually, to improve page ranking, combining them results in the greatest success. Website Developers UK believes in tailoring an SEO/SEM program to your specific business by analyzing your current websites, site traffic and competitive environment and then developing a plan with the services you want.

SMO is the method of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

There are two categories of SMO methods:
(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.