It is surprising but true that a 140 characters’ status update can be an effective marketing tool for your business. If you do twitter marketing the right way, twitter will prove to be a great marketing tool. Below are our top 6 tips for effective twitter marketing:
1. Provide value to your customers
One good way to determine if you are providing value to your customers is by asking yourself if you yourself will read your tweets. If you do not find them interesting, then who will?! Write interesting, informative and entertaining tweets.
2. Make a great twitter profile
Twitter is the place where you can get a bit personal with your target audience. Reveal about yourself. Put up a great profile picture and also a great background picture. Remember your aim is to attract customers not scare them away.
3. Advertise to past and existing customers too
This may seem counter-intuitive but it makes sense. Very often people think that once they have got a customer, they have already tapped into the business these customers would bring. Hence they do not need to advertise to them again. But this is wrong. Successful companies advertise their products and services to their past customers periodically. By making consistent impressions on past and existing customers, you will develop a loyal customer base.
4. Employee tweets
People like to know the people behind the company. This makes the company more real for them. Have your employees write tweets regularly and also have them engage with your customer base.
5. Use keywords
List the keywords which describe your company accurately. Then try to incorporate atleast one of these keywords into your tweet. Incorporating keywords into your content is a great way to drive traffic, so do make use of them.
6. Tweet regularly
If you do not tweet regularly, then your target audience will think you do not care much about them. This does not mean that you bombard your audience with tweets but it does mean that you must have a tweeting schedule. If you write far too many tweets, then you run the risk of not tweeting what is of value and hence losing your target audience.
Using these strategies, you can make twitter into your most powerful online marketing tool.