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Do visitors come to your site and immediately leave? Then you have a website bounce rate problem.

Website bounce rate refers to the percentage of visitors who arrive at your website via any of its pages but leave without exploring the site further. While a bounce rate of about 35-40% is normal, a bounce rate over that indicates a serious problem with your website.

Below are some ways you can reduce your website bounce rate:

1. Check browser performance:
The developer who built your site might have worked exclusively in one browser, say Firefox and not checked your site for compatibility with other browsers. As a result, your website may look very different in Safari, Chrome and Internet Explorer.

2. Speed up your website:
Your visitors may not be spending time on your website because it takes a long time to load. If you increase your website load time, then your bounce rate will improve

3.Don’t interrupt user’s experience:
Several websites have annoying automatic chat pop-up windows, flash, surveys and polls which distract the viewer and not let them focus on the information on the page. Do not interrupt your visitors’ viewing experience to keep them on your site for a longer time.

4. Make it easy for your users to navigate your site:
Sometimes a site may look great but it is difficult to navigate. It is difficult for the users to get the information they want. This makes their viewing experience unpleasant and difficult. Make your site easy to navigate. Consider adding the search button on every page.

5.Edit your content:
Finally, users may be bouncing off your site because it has poor or outdated content. Always keep your content current and make sure it is of high quality to ensure that your visitors stay on your site for longer time.

These techniques, among others, will improve your website bounce rate.

We are an online marketing company based in London, U.K. and we have techniques to improve your website bounce rate. Contact us at 0203 6514195 or email us at info@websitedevelopersuk.com to talk to us about your requirement.