Dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. Static URL, in which the contents of the web page stay the same unless the changes are hard-coded into the HTML, dynamic URLs are generated from specific queries to a site’s database. The dynamic page is basically only a template in which to display the results of the database query. Instead of changing information in the HTML code, the data is changed in the database.
But there is a risk when using dynamic URLs: Search engines don’t like them. For those at most risk of losing search engine positioning due to dynamic URLs are e-commerce stores, forums, sites utilizing content management systems and blogs like Mambo or WordPress, or any other database-driven website. Many times the URL that is generated for the content in a dynamic site looks something like this:
http://www.yourdomain.com/thread.php?escanid=1122&sort=name
Static URL on the other hand, is a URL that doesn’t change, and doesn’t have variable strings. It looks like this:
http://www.yourdomain.com/search-engine-optimization.htm
Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn’t make sense to them.
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