HTML 5 (Photo credit: Wikipedia)
HTML 5 is still in the making but for any SEO expert, who tries to look ahead, some knowledge about HTML 5 and how it will impact SEO is not unnecessary information. It is true that the changes and the new concepts in HTML 5 will impact Web developers and designers much more than SEO experts but still it is far from the truth to say that HTML 5 will not mean changes in the Organic SEO policy.
What’s New in HTML 5?
HTML 5 follows the way the Net evolved in the last years and includes many useful tags and elements. At first glance, it might look as if HTML 5 is going in the direction of a programming language (i.e. PHP) but actually this is not so – it is still an XML–based presentation language. The new tags and elements might make HTML 5 look more complex but this is only at first glance.
HTML 5 is not very different from HTML 4. One of the basic ideas in the development of HTML 5 was to ensure backward compatibility and because of that HTML 5 is not a complete revamp of the HTML specification. So, if you had worries that you will have to start learning it from scratch, these worries are groundless.
How the Changes in HTML 5 Will Affect SEO?
As a SEO expert, you are most likely interested mainly in those changes in the HTML 5 specification, which will affect your work. Here are some of them:
Improved page segmentation. Search engines are getting smarter and there are many reasons to believe that even now they are applying page segmentation. Basically, page segmentation means that a page is divided into several separate parts (i.e. main content, menus, headers, footers, links sections, etc.) and these parts are treated as separate entries. At present, there is no way for a Web master to tell search engines how to segment a page but this is bound to change in HTML 5.
However, once HTML 5 is accepted and put to use, it will be the dominating standard for the years to come and that is why you might want to keep an eye on what other web masters are doing, just to make sure that you will not miss the moment when HTML 5 becomes the defacto standard.
Rather, free and open source software holds numerous other compelling advantages for businesses, some of them even more valuable than the software’s low price.
Tux, the Linux penguin (Photo credit: Wikipedia)
1. Free Software:
Most software can be obtained without cost for Linux. For example, one thing that has kept people from Linux is the lack of office software. That has changed with Open Office, and now you can edit documents and presentations from the popular Microsoft software. The conversion isn’t 100% perfect, but it has worked remarkably well in allowing me to correspond and use documents that people send me via e-mail or the web.
2. Runs on old hardware:
It runs just fine on old machines no matter what the application is and what kind of resources it is using. One use of an old machine like that could be a file server and you can make a great storage server for that you need to buy a Hard Disk. Look into using Samba, a server application for Linux that allows you to make your machine share the disk as a Windows share.
Linux has the advantage of the code being in the public domain. This can be a double-edged sword; while you can look at the code, and developers can fix holes rapidly, it also means hackers can find bad code. I have been very impressed with the security of Linux, and the programs that run on it. With some distributions, on installation the computer will ask you what levels of security you would like for your system. You can be very trusting, or you can be paranoid. Linux gives you this flexibility.
If you have used other operating systems, once you have made the switch to Linux, you will notice that Linux has an edge over Windows here. I can remember rebooting Windows many times over the years, because an application crashed, and I couldn’t continue working. Linux can crash also, but it is much harder to do. If an application crashes in Linux, it will usually not harm the kernel or other processes.
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Dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. Static URL, in which the contents of the web page stay the same unless the changes are hard-coded into the HTML, dynamic URLs are generated from specific queries to a site’s database. The dynamic page is basically only a template in which to display the results of the database query. Instead of changing information in the HTML code, the data is changed in the database.
But there is a risk when using dynamic URLs: Search engines don’t like them. For those at most risk of losing search engine positioning due to dynamic URLs are e-commerce stores, forums, sites utilizing content management systems and blogs like Mambo or WordPress, or any other database-driven website. Many times the URL that is generated for the content in a dynamic site looks something like this:
Static URL on the other hand, is a URL that doesn’t change, and doesn’t have variable strings. It looks like this:
Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn’t make sense to them.