Category Archives: Social Media Optimization

How to Make Best Use of Social Media for Business

March 15, 2013 11:59 am ⋅ Leave a Comment ⋅

Social media marketing is different from traditional forms of marketing in two ways. First in traditional forms of marketing, e.g., in TV and radio marketing, people do not have a choice but to sit through your advertisement. But in social media marketing, people choose whether they want to engage with you. Say, if you have a facebook profile, they decide whether to ‘like’ your page or not. They decide whether to subscribe to your updates or not. Second, traditional marketing is a passive form of marketing. There is no input from your customer’s end. Social media marketing, on the other end, is a rather active form of marketing. The customer interacts and engages with you constantly. There is a scope for two way communication on social media sites.

Not too many companies acknowledge this difference between traditional marketing and social media marketing. They treat their social media profiles as an online version of a print or TV advertisement. They use their social media presence to advertise their products and services. That is a severely limited use of social media.  You should aspire for deeper interaction with your customers on social media.
Some companies, which get the above point, yet engage in rather superficial kind of interaction on social media. They focus on getting lots of ‘likes’ on facebook. Some have even gone as far as artificially manipulating the number of ‘likes’ on facebook.  But this is not a good idea for two reasons: first, it is wrong. Second, even if you get lots of ‘likes’ that is still not engaging with your customers at a deep level.
In order to interact with your customers in a more robust manner, write about some topic in which your customers will be interested and to which they will be able to contribute fruitfully. Then, invite people to comment on your posts. Get into a discussion with your customers. This would be helpful in two ways: it will help you form long-lasting business relationships with your customer base. Second, the interaction is valuable in itself as you will learn what people think about particular aspects of business. You can use this information to plan your future business strategy.

Social media marketing is a unique and powerful marketing medium with unique benefits. Understand its real nature and true potential to make full use of it.

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Posted in: Social Media Optimization ⋅ Tagged: , , ,

6 Important Marketing Trends in 2013

March 5, 2013 8:01 am ⋅ Leave a Comment ⋅

Internet marketing has become an important part of any company’s overall marketing strategy. So you should think carefully about your online marketing strategy.

1. Focus on design:
A well designed marketing document will attract more attention than a poorly designed one. Hence design your website well. Apple’s products have been so successful because they look classy and well-designed. Same thing goes for products of other companies like Nike. Hence focus on design.

2. Go visual:
Visual medium is the popular medium on the internet. No one likes to read blocks of text anymore. Everyone likes to view images. Infographics are becoming increasingly popular and there is a surge in interest in Pinterest. Facebook, Google+ and other social networking sites are also becoming visual. Hence take full advantage of this medium.

3. Go Mobile:
There are billions of mobile users in the world now and several of these users use smartphones. There is also a steep rise in the sale of iPads. It would be foolish not to take advantage of this medium. Incorporate mobile into your overall marketing strategy.

4. Optimize Your Online Marketing for Multiple Screens:
This is the world of multiple screens. As we said before, people access the internet from their mobile phones. They also access internet from their T.V.s. Hence it is a good idea to take that into account in your online marketing plan.

5. Explosion of Social Media:
Social media has come a long way. There is an exponential rise in the number of social media platforms. Make best use of these diverse social media platforms in your internet marketing efforts.

6. Email Remarketing:
It often happens that a prospective customer abandons a shopping cart just before making a purchase. Why not have another try at getting the customer back? Email them to remind them of the value you can add to them.

These are some important marketing trends in 2013. Follow them to get the most out of your online marketing efforts.

Posted in: Advertising & Marketing, Conversion Rate Optimisation, Search Engine Optimization, Social Media Optimization ⋅ Tagged: , , ,

Keywords on pages in bold – beneficial or harmful to SEO?

March 5, 2013 6:18 am ⋅ Leave a Comment ⋅

One of the webmaster had a query

G Lee wrote:

Hello:
I am redesigning a webpage in which I have the opportunity to place keywords in bold. Is there any SEO benefit to this? Also, with the Panda and Penguin updates, are there negative consequences to making keywords bold?

I have been unable to find current thinking on this matter.

Thanks.

Reply from Tedster:

“Here’s the kind of question I’d ask: Is there a user benefit to placing the keywords in boldface? Would it make the page’s communication clearer?

Google’s algorithm today is trying to understand user interaction with your website, not just trying to add up the various ways keywords are used. In older days (especially the 90s) algorithms working in a more mechanical fashion, like walking through a checklist and assigning points for each kind of usage. Today, things are much more subtle and you are well off to put your energies toward enhancing customer/user experience.

I’m not aware of any negative effects. However, there might be if you go over the top. “

I hope contextual links will be more beneficial than the others stuffs and we have to wait for co-citation links.

Related Articles

1. How co-citation will or may help us in better ranking during and after Google Update?
2. Difference between Panda and Penguin Update

Posted in: News, Search Engine Optimization, Social Media Optimization ⋅ Tagged: , ,

Answers to 6 Basic Online Marketing Questions

March 4, 2013 12:04 pm ⋅ Leave a Comment ⋅

While most businesses have jumped on the online marketing bandwagon, there are some which are still clueless about where to start and how to start. Below are 6 basic questions that people ask about online marketing and our answers to those questions:

1. How do I get listed on search engines?
You cannot get listed on search engines manually. Hence do not buy when people say that they can get you listed on search engines. Google spiders crawl the new websites after some time of their creation. The best way you can ensure that your website is listed on search engines is by creating good quality content.

2. How do I blog?
The first principle of blogging is to be consistent. Don’t write several posts in a day and then not write a single post for a long time. At the same time, post only as often as you can consistently post. Don’t write long posts. Write on topics which will interest your audience, try to come up with unique ideas and look at what other bloggers in your field are talking about. One great way to come up with good blogs posts ideas is to read a lot and keep a look out for great blog post ideas constantly. Once you do get a topic, jot it down and then spend some time thinking about it, researching it before writing your article. Also comment on other people’s blogs and establish rapport with them.

3. How do I get links?
The best way to get links is to produce great content that people will want to link to. Content can be of the form of infographics, blog posts, articles, videos, white papers, etc. Share your content on social media. If you produce high quality relevant content, people will link to your content and gradually your content will reach a wider audience. Do not resort to buying links. Google can distinguish between natural links and links which are bought. Do not ruin your online marketing efforts by buying links.

4. How do I use LinkedIn, Twitter and Facebook?
All these and other social networking sites are great tools for business. But you must keep three things in mind. The important thing is to identify, the key is to identify which site/s work the best for you given the nature of your business and your business goals. Being active on all of them may not be useful or productive. Hence choose your social networking site carefully. When you pick a social networking site, it is important to be regular on it. If you are very active one day but disappears the next few days or worse months, your visitors may go away.

5. How do I measure online marketing success?
There are several tools you can use to measure online marketing success such as Google Analytics, Adobe, etc. Google Analytics will tell you how many visitors your site had, from which sources, how many of them converted, etc. All these metrics will give you a good idea about how many visitors you are getting and how these visitors are behaving on your site.

6. What is the difference between SEO and PPC?
Search Engine Optimization (SEO) is the process of getting a website rank high in search engines. Google ranks a website high by checking the number of quality back-links on that site and its content among other things. PPC is the paid advertisements that appear on top and on the right hand side of organic search results in a search engine. Advertisers pay money to Google every time someone clicks on their advertisement. Good SEO is more effective than PPC.

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Posted in: Advertising & Marketing, Conversion Rate Optimisation, Search Engine Optimization, Social Media Optimization ⋅ Tagged: , , ,